Marketing & Brand Strategy
At the intersection of strategic branding and meaningful storytelling lies Gabriella’s strength. Understanding an audience takes skill, but more than that, it requires intuition — the ability to know what people want before they do. Whether in beauty, construction, or film and television, Gabriella creates marketing campaigns that drive stories and shape culture.
In today’s digital world, cutting through the noise means getting to the heart of what people crave most: connection. Connection to a brand, to a product, to an aesthetic, or simply to the world around them.
Recent Collabs
Different industries, same approach: clarity, creativity, and strategy that connects.
CDM Windows & Doors Inc.
Head of Marketing • CDM Windows & Doors Inc • CDM Impact Systems • CDM Glass Labs
Gabriella leads marketing and brand strategy across CDM’s three divisions, transforming the company’s online presence through a new Squarespace site, data-informed storytelling, and interactive design experiences.
rhode skincare
Intern • OBB Media
Collaborated on rhode: year one and digital campaigns, using storytelling and audience insight to strengthen brand positioning and refine its creative direction.
Vale! ULB, Kali Uchis
Freelance Producer & Director for Social Strategy and Content • Respective Collective
Worked with Respective Collective on content strategy, creative direction, and social media production for artist campaigns, blending storytelling, visual identity, and audience engagement across platforms.
One Night
Producer, Digital Marketing Strategist • One Night Short Film
Oversees creative development, production, and digital strategy for One Night. Gabriella contributes in managing the film’s online presence and promotional rollout while leading coordination across cast, crew, and post-production teams.
AURORE
Brand & Digital Strategy Intern • AURORE
As an intern at AURORE, Gabriella contributed to the brand’s creative redevelopment—helping redesign its Squarespace website, manage social media, and shape visual branding. She also scouted emerging talent for interviews and hero features, blending storytelling with strategy to elevate the publication’s digital presence.
UnitedMasters x Ray-Ban Meta x Ally Financial
Imagined a collaborative brand experience between UnitedMasters, Ray-Ban Meta, and Ally Financial that turned music, tech, and culture into an immersive storytelling space—designed to connect independent artists with the next generation of listeners.
Independent • Spec Project
Who’s in My Bathroom? with Hailey Rhode Bieber
Intern • OBB Media
Supported the post-production and digital strategy of Who’s In My Bathroom?, blending audience insight, creative feedback, and talent pitching to strengthen the show’s cultural relevance and online reach.
C. Maza Events
Event Coordinator & Brand Strategist • C. Maza Events
Coordinated live events, installations, and community activations for families, schools, and holiday programs. Gabriella also led social content strategy and creative production—developing photo and video campaigns that captured the brand’s energy and strengthened its community presence. Her work combined storytelling and logistics, ensuring every event was both seamless and impactful.